Catmull and Blanchard had been working at the University of Utah, designing software that could build 3D objects. The four-person crew consisted of computer scientists Ed Catmull and Alvy Ray Smith, programmer Malcolm Blanchard and cinematographer David DiFrancesco. This 2D celluloid-based technique hadn’t changed since the early 1900s. The Founding of Pixar: How It HappenedĪround 1975, Alexander Schure, who owned the New York Institute of Technology (NYIT), hired a team to work on using computers to improve the traditional hand-drawn process of cel animation. Besides their visual innovations, much of Pixar’s continued international commercial success is also due to their smart, emotional storylines and characters. These were all made possible due to their groundbreaking open-source rendering software, Renderman, which is able to interface between almost any 3D modeling package and any rendering engine to create nuanced photorealistic worlds. Lightning McQueen is just one of the many beloved Pixar-created characters. As an independent subsidiary of Disney, Pixar went on to produce dozens of successful computer-animated feature films, including blockbusters like WALL-E, Up, Soul and Coco. They revolutionized the declining animated film industry in 1995 when they released Toy Story, the first full-length animated film made entirely on computers. When that didn’t work, they focused on what they were good at: creating computer-animated shorts and later feature films. It was called The Graphics Group while at Lucasfilm and was officially renamed Pixar when it went independent in 1986 under Steve Jobs’ financial backing.Īs an independent company, Pixar started by trying to sell hardware geared toward making computer-generated graphics. The company first came together in 1979 under the Computer Division of George Lucas’ film production company, Lucasfilm. Quick Facts Year Founded 1979 Founders Ed Catmull, Alvy Ray Smith Industry Computer-animated films Headquarter Emeryville, CA Key People George Lucas, Steve Jobs, Alexander Schure, David DiFrancesco Notable Products Pixar Image Computer, Renderman, Toy Story, Finding Nemo Website Its headquarters are currently in Emeryville, California.
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Pixar Animation Studios is a movie studio that creates completely digitally animated feature films and shorts.
The animation studio’s earliest beginnings go as far back as 1975 when a team of tech experts and a cinematographer came together to improve the traditional hand-drawn process of cel animation.Pixar’s story is one which includes one of the biggest entertainment franchises and one of the biggest names in the tech space – Lucasfilm and Steve Jobs.
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